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Bridal Reflections Exclusive Galia Lahav Fashion Show

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Texting has overtaken calling as the most popular mobile function across all generations, with Millennial women using SMS three times more often than calling, according to the mobile research agency RealityMine.

Phone calls have been second fiddle to texting since 2007, when Americans sent and received more text messages than phone calls, thanks largely to the launch of the iPhone and to Millennials. The iPhone was texting nirvana for Millennials, because of its virtual keyboard, multitouch interface, predictive text technology, and--the saving grace of the entire Millennial generation--automatic spell-check.

With texting being the universal go-to mobile function, why are so many managers still frustrated with Millennials not answering their phones? Let me help put one final nail in the Millennial phone call coffin.

The real reason Millennials won't answer your phone call is because it's unproductive. More specifically, a phone call is ...

1. Distracting
Calls can sever focus, disrupt work flow, and draw people away from crucial projects.

Texting allows users to respond at a convenient time between tasks.
2. Presumptuous
Calls presume that the person you are calling should drop everything and adhere to your agenda.

Texting (like email) is passive communication that doesn't presume a real-time interaction.
3. Superfluous
Calls give the perception of more airtime, so callers can neglect to gather the necessary information up front and will talk out loud until they land on the intended message.

Texting forces you to put your thoughts into words, which can be edited or condensed, and allows you to communicate the essential information for maximum efficiency.

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